New Firm Combines Wearables And Data To Improve Decision Making


Humanyze, a unique new firm spawned in the MIT Media Lab, has developed a system that uses a smart employee badge to collect employee behavioral data, which it links to specific metrics with the goal of improving business performance. It announced $1M in seed funding today.

The funding was led by Romulus Capital with contributions from Boston Seed and dunnhumby Ventures.

Humanyze president Ben Waber says while sports teams have done a great job of using data to evaluate their employees (players), business to this point has not used data effectively to measure the productivity of its workers. They may look at spreadsheets about overall business performance, charts about sales conversion rates and the number of leads generated by marketing, but they don’t look at how employees interact with one another and what impact that has on the bottom line. Waber and his co-founders began studying human behavior and its impact on business several years ago at the…

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