The Web: Headliner Or TV’s Supporting Actor?

TechCrunch

Editor’s note: Chuck Fishman is the media, entertainment and publishing director for Acquia. 

Super Bowl XLIX was the most-watched television show in U.S. history. It was also the most socialized Super Bowl ever measured, with 265 million Facebook posts, likes and comments, and more than 28 million global tweets. Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats and pin to Pinterest boards.

Their attention span is limited as they consume across multiple channels simultaneously, and the experience they create by consuming in this way is multi-dimensional, providing a unique opportunity for brands to meet them wherever they are — online or off.

Many media companies are taking advantage of this opportunity through multi-channel engagement and second-screen experiences. Shows like NBC’s The Voice have rolled out live-voting programs to engage viewers not just through television…

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