Alibaba Rethinks Its US E-Commerce Strategy, Folds 11 Main, Other U.S. Holdings Into OpenSky

TechCrunch

China’s e-commerce powerhouse Alibaba has been clear about its ambitions to grow its presence in the U.S. — in part as a facilitator between Western companies and Chinese consumers by way of services like Alipay, and in part as a way to expand its own marketplace footprint. But it is also going through some growing pains as it figures out how to carve out a place for itself in the mature U.S. market.

TechCrunch has learned, and confirmed, that Alibaba is calling it a day on operating 11 Main, its U.S.-based Amazon competitor, as a standalone operation.

Alibaba has struck a deal with New York-based OpenSky, a social shopping marketplace, in which 11 Main’s operations will be folded into OpenSky, along with Auctiva, Vendio, and SingleFeed — three other U.S. companies that Alibaba acquired between 2010 and 2011 that provide logistics and fulfilment services for 11 Main. As a result of the transaction…

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