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There’s a myopia blinding e-commerce players to the reality of opportunities in Southeast Asia. Everyone is looking at Asian economies from under the shadow China casts on the economic landscape, which can’t help but obscure the picture.
China is one of the most developed markets in e-commerce today and with mobile commerce via WeChat, the dominance of Alipay and the entrenched online shopping behavior it is arguably more developed than Western markets.
However, businesses are, in fact, wasting their time and resources expanding into China and Southeast Asia will be the next gold rush. Here’s why:
It’s Too Late For China
- The Chinese b2c e-commerce market is saturated. Only the deepest pocketed players have a chance
In the Chinese e-commerce race the market giants have taken too large a lead for too long in China.
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