Optimove raises $20 million for mobile marketing retention campaigns — VentureBeat

Mobile marketing retention company Optimove has raised $20 million to help businesses keep the customers they already have by targeting them with special messages. The company raised the money from Israel Growth Partners, a private equity investment firm that focuses on late-stage investments. It is the first funding round for the eight-year-old Optimove, after three years…

via Optimove raises $20 million for mobile marketing retention campaigns — VentureBeat

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