The power of social: How Playboy uses social to fuel its omnichannel presence (VB Live) — VentureBeat

VB LIVE: While social media is table stakes today, measuring its success, especially its impact on other channels, is another thing entirely. Join Playboy’s Chief Digital Officer and CRO to understand how they’ve reinvented the iconic men’s magazine for the social age — and are crushing it to propel digital, mobile, advertising, and licensing. Register for…

via The power of social: How Playboy uses social to fuel its omnichannel presence (VB Live) — VentureBeat

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